Privacy Policy
Privacy Policy
Last updated: 17/10/2026
Elmer Backpacks is run by Milk Design Ltd, a company registered in England and Wales (company number [CHECK]). In this policy, "we" and "us" mean Milk Design Ltd, trading as Elmer Backpacks.
We are responsible for the personal information you give us on elmerbackpacks.com.
If you have any question about your information, email hello@fresh-milk.net or write to Elmer Backpacks, 125 Deansgate, Manchester, M3 2BY.
What we collect
-
When you buy: your name, delivery address, email address, phone number if you give it, and what you ordered. Card payments are handled by our payment providers ([CHECK: e.g. Wix Payments, PayPal]); we never see or keep your full card number.
-
When you sign up for Elmer news: your email address.
-
When you email us: your email address and what you write.
-
When you browse the shop: information from cookies, set out below.
Why we use it
-
To send your order and look after it: delivery, returns, refunds and any questions. The legal basis is our contract with you.
-
To keep proper accounts: we keep order records for 6 years, as UK tax law requires. The legal basis is a legal obligation.
-
To send Elmer news and offers: only if you signed up, and you can unsubscribe at any time with the link in every email. The legal basis is your consent.
-
To understand how the shop is used and to show our adverts to people likely to be interested: only with your consent through the cookie banner.
Who we share it with
We never sell your information.
We share it only with the companies that help us run the shop:
-
Wix, which hosts the shop and its checkout.
-
Our payment providers ([CHECK]).
-
The delivery company that brings your order ([CHECK: e.g. Royal Mail]).
-
Google (Google Analytics) and Meta (Facebook and Instagram), only if you accept those cookies.
We also share information if the law requires it.
Some of these companies are based outside the UK.
Where your information leaves the UK, it is protected by the safeguards UK law requires.
Cookies
Cookies are small files a website puts on your device.
When you first visit, the cookie banner lets you choose:
-
Essential cookies keep the shop working, for example your basket and checkout. They are always on.
-
Analytics cookies (Google Analytics) tell us how visitors use the shop, so we can improve it.
-
Marketing cookies (Meta) help us show our adverts on Facebook and Instagram to people who are likely to be interested, and tell us whether they worked.
Analytics and marketing cookies are only used if you accept them.
You can change your choice at any time with the cookie settings link on the shop, or clear the cookies in your browser.
How long we keep it
-
Order records: 6 years.
-
Elmer news: until you unsubscribe.
-
Emails: as long as needed to answer you.
Your rights
-
You can ask us:
-
for a copy of the information we hold about you;
-
to correct it;
-
to delete it;
-
to stop using it.
You can also withdraw any consent you have given.
Email hello@fresh-milk.net and we will reply within one month.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office: ico.org.uk, or 0303 123 1113.
Changes
If we change this policy, the new version will be on this page, with the date it was updated.